Gender Representation in Advertisements

Gender Representation in Advertisements GENDER REPRESENTATION IN COMMERCIALS Imagine a commercial where a half naked man is bringing a beer bottle to a woman while pouring it all  over himself; Imagine a commercial where a loving husband cooks dinner while his wife is watching the  television on the sofa. Just imagine. Something does not seem right? That is because society is used to  certain types of commercials; ones where women are playing the domestic role and men are strong,  needed people. In this essay I will be explaining how different genders are being represented in the TV  advertisements and why ‘life’ from commercials is not something to look up to. Throughout the essay  these points will be shown by ‘taking apart’ commercials that have been on our TVs and we did not even  pay attention to the details and signs that were in front of us the whole time. Firstly, I would like to start from children’s commercials because the roles that young girls and boys are  playing are very similar to the ones that men and women have in other commercials. In one of the  Fisher-price.com[i] ads for a doll house, we can see two girls playing with some of the dolls and they are  already placing the ‘dad’ at the table sitting down while the ‘mom’ cooks and prepares everything,  whilst taking care of the ‘babies’. On the other hand, in a Tonka toy[ii] commercial we can see two boys  playing with the Tonka toys and they are being portrayed as very simple, not intelligent people as their  vocabulary is limited to ‘’This tool rules!’’ and ‘’Yea’’. In both of these commercials we can clearly see  that our children are being thought from a very young age who has which role in the family and this  society. Girls are there to serve the guys and guys are there to give a hand to the helpless girls. Secondly, we can look at commercials where the main characters are played by teenage girls and guys.   In Bissell commercial[iii] for a vacuum cleaner, we can see a family where the mom and her daughter are  very excited about cleaning and the boy in the family offers to get the vacuum for them, but the girl tells  him that there is no need because the vacuum cleaner is not even heavy. Cleaning is being shown as  something fun and easy, and by this society pushes girls into domesticity from young age. When we take  a look at teen males, Axe ad[iv], some people would say that it is just a funny commercial, but others could  be very offended by it. There is a need for the sexual desire of the audience, female and male, since  women are wearing very revealing clothing and are being shown as sexual objects and are willing to do  anything for the attention and acceptance of men. The guy in the commercial is also being shown as just  some kind of a sexual object because he is half naked and women are all over him- stereotypes of  masculinity. And finally, let’s take a look at how adult females and males are being represented in commercials. In  Dyson Vacuum cleaner[v] ad firstly we see a woman in a bikini posing for a photo in some kind of a photo  shoot. The photographer is a man, and the staff that brings drinks to the employees are girls. In the next  moment we see that a vacuum cleaner is connected to the models back and when the guy who is   holding the vacuum cleaner turns it off, the model becomes overweight and much more curvy. She does  not look upset by this fact at all, moreover she is totally fine with it and even walks of the set smiling. This commercial is very downgrading towards women and is very hard to look at and laugh from a  women’s perspective. For the male adults, I have chosen the Milwaukees BEST LIGHT[vi] commercials  because all of them are sending the same message. Men who are showing affection towards their  partners do not deserve to live is the most simple way of putting what this commercial has to show. If  there is any sign of caring and loving side in a man, they are not masculine; all men need to behave in a  tough guy manor, and if not they get mocked and put down. All of these commercials show us how society has accepted certain roles in life as normal, where women  are portrayed as subordinate to men. This can be connected to Marxism, where the proletariat role have  women and men are the bourgeoisie. Gramsci explains that the process by which a power relationship is  accepted, consented to and seen as natural or as ‘common sense’ exists- Hegemony. It is ‘normal’ that a  woman is cleaning, washing, taking care of children, cooking and serving her partner. It is ‘normal’ that a  man is working, bringing the money to the house, fixing things, waiting for everything to come to him,  not caring. Commercials are a part of the media and a lot of people blame the media for everything that the society  is doing and thinking. Levin and Kilbourne claim that heavy exposure to media alters the viewers  perception of social reality in a way that matches the media world, and they are not the only ones. A lot  of very influential people share their opinion, like Germaine Greer, an Australian theorist and academic,  who believes that the media upholds an ideal image of beauty in its representation-an image that the  women are made to be desperate to conform to. The emphasis on beauty/’sexiness’ and women in the  media has meant that women now believe that if they do not conform to this-if they are not beautiful-  they are not successful and are useless. Not only women are the ones who are trying to fit into this  picture that has been imposed on us, according to the research done by academics a lot of men feel the  same way. There is a lot of focus on mus cled and very fit male bodies and it is causing men the same  anxiety and personal insecurity that women have felt for decades. At first I did approach this topic from a feminist side, but simply because it was quite obvious that men  are the one in control and the women were represented as passive objects of the male gaze (Mulvey  1975). University of North Texas professor Steve Craig said that women tend to be represented as  rewards for men who choose the right product; these commercials are narratives of playful escapades  away from home and family. Later on, as I was going through even more material, such as Kraft dressing[vii] and Diet Coke[viii]  commercials, I realized that a number of ads have represented men as objects for the female gaze.  Women viewers are not passive but active and engage critically with these kinds of media texts by   selecting texts that have meaning for them. Even though we do blame the media for these impositions,  Gammon and Marshment stress the importance of the audience’s role in the construction of meaning in  media texts and emphasis the range of interpretations that any text offers. Although these days there are a lot of commercials that are representing men and women differently,  one type of commercial has never been made with a female as the customer and the men as the ‘bait’-  beer commercials. For this reason I have decided to concentrate on beer commercials and how they  affect women and men everywhere. According to Susan Bordo, an academic, men in beer ads are always  being portrayed as virile, slim, muscular and powerful, whilst the women are eager for male  companionship, weak, vulnerable. Men and beer have gone together for ages. Beer is crafted by men in  factories owned by men, sold to men, and consumed by men. I have done a research in order to see if my suspicions are indeed correct. After gathering the results of  my survey, I have found out that a 100% of females asked knew what beer is and have tried it before,  80% of them liked it and would have it again and 48% of them said that beer is their number one drink  when choosing to drink alcohol. When talking about just the United States, according to Dr, Bart Watson  women account for 25% of total consumption by volume, and 37% of craft-beer consumption in the  United States. Meg Gill has said: ‘’It has gotten better the last few years, but sometimes you hear ‘let me pour you  something sweet, honey.’ Women, just like men, love hops. And women can detect bitterness much  better than men.’’ Women were also the first to turn brewing into a lucrative industry, taking beer out  of their kitchens and selling it for a profit around town. In medieval Europe, women known as alewives  skirted the discriminatory rules against female ownership of land and business by opening ale houses.   So why aren’t there any beer commercials where the women are drinking beer and the men are bringing  it to them? Factory-dominated brewing has gone on for so long it seems that society has completely  forgotten that beer was once the domain of women. A lot of people assume that women are trying beer  just because their husband or boyfriend offered them once, when in reality women have been drinking  beer for a longer time than they have been with their husbands. Gender inequality leads to economic  disadvantage for women, gendered violence, exclusion from the higher echelons of power but also from  enjoying good beer. Arbitrary and anachronistic feminine stereotypes are internalized essentially by  women- Naomi McAuliffe. If any of the companies do choose to try and sell the beer to the female part of society, they need to be  very careful since they are not just telling us what beer we are supposed to be drinking, they are also  letting us know what they think about us, collectively, and as individuals. According to Beer Genie the  reason that women don’t drink as much beer as men is a combination of misconceptions, myopic macho  marketing, a lack of knowledge and information and the way it is served. It has nothing to do with the  taste, and that is why I think that the commercials are to blame for women being ‘afraid’ to try beer or  even ask for one in a bar/pub. In order to try and change the view of beer, I have decided to make a beer commercial where the roles  will be changed. The woman is going to be the one drinking the beer, and the man is going to be the one  handing it to her. I am hoping that by doing this, I will be able to show how by just reversing the ‘normal’  roles, men and women can be seen in a different light. If we want to provide males and females with a wide range of possible roles, we need to make sure that  they are being thought from the young age that they are free to explore all the roles. There is a lot of  room for improvement when it comes to gender representation in commercials. [i] https://www.youtube.com/watch?v=NHy8zMPOa2Q [ii] https://www.youtube.com/watch?v=EHlmGRhj7vM [iii] Look at the attachment [iv] https://www.youtube.com/watch?v=V6rAQHa1gmc [v] https://www.youtube.com/watch?v=t_3oIy5jAG0 [vi] https://www.youtube.com/watch?v=xGItoKaX0BM [vii] https://www.youtube.com/watch?v=uH1dEWhutm8 [viii] https://www.youtube.com/watch?v=Ff-jBpca7Cw BIBLIOGRAPHY: http://www.theguardian.com/commentisfree/2012/aug/14/pint-beer-woman-right Accessed: 22/5/15 http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7225 Accessed: 22/5/15 http://firstwefeast.com/drink/how-craft-beer-fails-its-female-fan-base/ Accessed: 25/5/15 http://www.tested.com/food/460240-women-are-taking-back-beer/ Accessed: 20/5/15 http://www.beerwestmag.com/the-magazine/feature-have-you-really-come-a-long-way-baby/ Accessed: 22/5/15 http://www.theguardian.com/commentisfree/2012/aug/14/pint-beer-woman-right Accessed: 20/5/15 All of these sources are very reliable and up to date. Some of them have been written in more than two years ago, but have been updated fairly recently.

why i dont want to submit this essay :: essays research papers

One of Frost’s commonest subjects is the choice the poet is faced with two roads, two ideas, two possibilities of action. â€Å"The Road Not Taken† deals with the choice between two roads, and with the results of the choice which the poet makes. It raises the evident question of whether it is better to choose a road in which many travel, or to choose the road less traveled and explore it yourself. In â€Å"The Road Not Taken,† the speakers’ tone and setting help illustrate the struggle a person goes through in their lives to pick the right road to travel. It is possible to read this poem as a statement of some self-pity on the poet’s part, a feeling, perhaps, that he has been cheated and misunderstood because he took an unpopular path. To support this tone, one might point to the last stanza: The speaker will some day, sighing, tell others that he took the unknown road when faced with a choice. The reading, however, misses much of the significance of the second and third stanzas. At the end of the second, the speaker states that there was really not much difference in the two roads; neither had really been worn by traffic, though one had been given more wear than the other. It becomes obvious that the speaker’s tone begins to change. It becomes a little more confident, not much, but definitely less confused and scared than he was earlier. The first glimpse of this change in tone is in the eighth verse where he says, â€Å"because is [the second road] was grassy and wanted wear.† It also shows that the speaker may not want to be like everybody else, a follower, but instead, chose a different road and be himself, a leader. This verse also says that the road wanted wear, like he was drawn to the path, not just out of his own desire to be different, but maybe out of some pity. That pity being that the road is traveled less not because it is not appealing, but that people are too afraid to be different. Verse 12 is interesting when the speaker says that, â€Å"In leaves no step had trodden black,† which the reader could interpret meaning that few people who did choose to take the road less traveled did not come across any difficulties or obstacles. He then goes on to say that, â€Å"Oh, I kept the first for another day,† as to say

Ak vs M4

M4 Carbine Vs. AK47 Dillon Drews Compare/Contrast 11/1/2012 1 In the battlefield your weapon in your hand is the most important asset the will decide if you are sharing beers with your buddies or dirt with worms. Over the test of time and the history of battles, both the M4 carbine and the AK47 have been scrutinized on which weapon system is the better assault rifle for American troops to use. These dealers of death both have the same result, but in terms of size/weight, ammunition, firepower/ accuracy, reliability and service life.One can argue, that one assault rifle id better than the other. The M4 carbine entered the military in 1997, which was a more compact version of its predecessor the M16a2. The American made assault rifle was introduced in the Vietnam War and had all kinds of problems, but has been tweaked to the ever-changing battlefield. The M4 carbine enables a soldier operating in close quarters to engaging targets at extended ranges with accurate, lethal fire. The AK47 entered the Russian military in 1947. Russia and many other countries adopted the AK47 as their main military service rifle.The Kalashnikov has a cheap cost and the ability to fire under any condition; these are the main reasons for its popularity. The M4 carbine has a strong agile body. The stock is retractable and extendable; this is ideally suited for use in close quarters and by soldiers who operate in small rooms or vehicles with limited storage space. The M4 favors are versatility and modularity. The M4 assault rifle has a rail that allows the operator to mount optics and lighting components. The M4 with a fully loaded magazine of 30 2 rounds carries a small weight at 7. 5lbs. This will allow the soldier to carry more ammo for the assault.The current issue M4 is 33 inches long with the stock extended and 29. 8 with the stock retracted. The AK47 was designed to be cost effective, and manufactured quickly. The AK has variants with collapsible stocks, but mainly has a solid wood en stock. This makes the weapon longer than its American rival at 37 inches. Unlike the M4 carbine, the AK 47 does not have a rail system that allows for optics to be mounted, this limits the additions to the weapon, but helps keep the weight down. The AK47 with a fully loaded 30 round magazine has a heavier weight than the M4 at 10. 5lbs.The length of the AK47 is only slightly longer than the M4 at 34. 3 inches, which makes it a viable automatic weapon for its size. The M4 Carbine caliber is a 5. 56mm round, which has a weight of 3. 6 grams. Being such a small round compared to the larger round of the AK47, it has a reputation for excellent accuracy, a flat trajectory and a high velocity. This allows shooters to take headshots out to 300 meters. The effective range on this round and M4 is 500 yards and has a lethal range of 900 meters. The high velocity cartridge has longer-range accuracy than the AK47.AK47 rifles use a 7. 62mm round. With a larger round than the M4 it comes in hea vier at 7. 9 grams, but this gives it more penetration power when having to shoot through walls, body armor, or objects being used for cover. However the heavier round has an arched trajectory, where as the M4 was flat. With the arched trajectory 3 add to a less effective range at 380 yards. This makes longer-range targets out of range for the shooter of the AK47. Designed to fire fast, accurate and far the M4 have a straight line recoil design. The recoil spring is located directly behind the bolt.This significally allows the shooter to shift points of aim and have faster follow up shots with less recoil, leaving the shooter with less fatigue. The smaller round the M4 uses causes less muzzle rise, a limiting factor when firing during fully automatic. The AK47 uses a larger bullet as previously discussed, the larger bullet leads to more kick back and recoil upon firing the weapon. The AK has only two select firing positions, semi automatic and fully automatic. Without a single round firing mode, the weapon fires multiple rounds at a time, which makes it less accurate.Although the weapon is less accurate, the gun is heavier and has a slower rate of fire. This function helps mitigating the recoil from firing it. The original issue AK47 was not designed with vertical fore grips, some variants have made fore grips to improve characteristics to counter the effects of the recoil. Making a rifle that will be in the hands of the service men that protect your country, the most important factor is reliability. The M4 carbine has gone through trials and tribulations of testing to make it in the hands of our armed forces.On average the M4 fires 5000 rounds between stoppages, if properly cleaned, lubricated, and maintained. If the chamber is dirty with carbon from fired rounds or dirt, the M4 has the tendency to have rounds jam in the chamber. The 4 manufacturing companies of the M4 carbines have added a forward assist button to the weapon to drive the round in the chamber during a malfunction. The service life of the M4 is between 20,000 to 50,000 rounds depending on how the weapon is fired before the barrel needs to be changed. A over fired barrel will cause the bullets to tumble during flight.The upper receiver on the M4 can be changed out without using any tools, which makes the rifle efficient for the user. Russia made the AK47 to be a cheap, cost effective weapon. The parts that were used all to make the weapon were made not to last. Reliability of the AK47 is what the weapon is known for, and is why the weapon is used all over the world. The rifle can function properly in a dirty environment with little maintenance. The weapon can function after being submersed in mud, water or sand. The simple large parts that make the weapon allow this to happen.When dirty this weapon is less accurate. The AK47 barrel lasts between 6,000 to 15,000 rounds, which is much less than the M4. After all the consideration of all the facts based on the characteristic s of the weapon systems, the M4 carbine has more proficiency marks than the AK47. Knowing that America is the greatest nation in the world, and has the strongest military. I am glad to see that an American made weapon in my eyes is an all around better weapon system for our troops to be using, protecting the country, and fighting the evils that threaten my freedom.

Free Essays on Institutions

There is no doubt that the set of practices associated with â€Å"democracy† were first seen in the West. Most of these democratic nations such as the United States and Britain were strong enough to spread influence to eastern countries such as Japan and even China. There are, however, questions that arise as to why these democratic practices have been set up and even copied throughout the world. The biggest questions dealing with this situation are, is a democracy so much better than other political and governmental setups in the world, and if so, why? To estimate the performance of any political or legal institutions in society, many factors must first be considered. In a successful political and legal institution, all of these factors are present. In a prosperous institution such as the United States there is a clearly defined middle class. While in Brazil there is a rich class and a poor class, with no clearly labeled group of middle class people. A lack of black markets is a factor that promotes political and legal success. Although the United States does have black markets, there are a low number of them, and they are not as numerous or harmful to businesses or people as the black markets in Brazil. In successful institutions, there is always an established, fair judicial system. Here in the United States we have the court system, and an ethical police force, but in countries such as Mexico, courts may be corrupted, and police often try to extort people and even businesses. Another factor that is found in these succes sful institutions is a representative government, and a public that has faith in its government and its systems. These factors are found in the United States, but in many other countries such as Cuba, these systems are replaced by a dictator and a public that only shows a small amount of morale and faith in their government. In the politically and legally successful United States, the economy is healthy ... Free Essays on Institutions Free Essays on Institutions There is no doubt that the set of practices associated with â€Å"democracy† were first seen in the West. Most of these democratic nations such as the United States and Britain were strong enough to spread influence to eastern countries such as Japan and even China. There are, however, questions that arise as to why these democratic practices have been set up and even copied throughout the world. The biggest questions dealing with this situation are, is a democracy so much better than other political and governmental setups in the world, and if so, why? To estimate the performance of any political or legal institutions in society, many factors must first be considered. In a successful political and legal institution, all of these factors are present. In a prosperous institution such as the United States there is a clearly defined middle class. While in Brazil there is a rich class and a poor class, with no clearly labeled group of middle class people. A lack of black markets is a factor that promotes political and legal success. Although the United States does have black markets, there are a low number of them, and they are not as numerous or harmful to businesses or people as the black markets in Brazil. In successful institutions, there is always an established, fair judicial system. Here in the United States we have the court system, and an ethical police force, but in countries such as Mexico, courts may be corrupted, and police often try to extort people and even businesses. Another factor that is found in these succes sful institutions is a representative government, and a public that has faith in its government and its systems. These factors are found in the United States, but in many other countries such as Cuba, these systems are replaced by a dictator and a public that only shows a small amount of morale and faith in their government. In the politically and legally successful United States, the economy is healthy ...

Free Essays on This Question Is Related To The Tort Of Negligence.

There are three elements that must be present for an act or omission to be negligent; (1) The defendant owed a duty of care towards the plaintiff; (2) The defendant breached the duty of care by an act or omission; (3) The plaintiff must suffer damage as a result - be it physical, emotional or financial. The court might decide that Freddy (the plaintiff) was owed a duty of care by Elvis (the defendant) if they find that what happened to Freddy was in the realm of reasonable forseeability - any harm that could be caused to a 'neighbour' by Elvis' actions that he could reasonably have expected to happen. The 'neighbour principle' was established in the case of Donoghue v. Stevenson (1932). Donoghue was bought a ginger beer by her friend from an ice-cream parlour. She discovered a partially decomposed snail inside the opaque bottle. She claimed that she suffered from gastro-enteritis and nervous shock as a result, and sued the manufacturer. She could not sue for breach of contract (the contract being that the manufacturer would provide the consumer with products that would not harm her) because her friend had purchased it for her, so she sued for negligence. Lord Atkinson, who was the judge at the trial, said the case hinged on the question, do the manufacturers owe the consumer, as wel l as the buyer (the parlour), a duty of care? Is the plaintiff the defendant's 'neighbour', to whom the plaintiff owed a duty of care? Lord Atkinson said that a neighbour is anyone that you might closely and directly affect by your actions. So it was established that the manufacturer did owe a duty of care to Mrs. Donoghue, in that it was up to them to make sure that snails did not get into their bottles of ginger beer, as it directly affected Mrs. Donoghue's well-being. From this legal precedent, I would say that Elvis harmed his neighbour, Freddy, negligently, because he did closely and directly affect his well-being by not taking into accoun... Free Essays on This Question Is Related To The Tort Of Negligence. Free Essays on This Question Is Related To The Tort Of Negligence. There are three elements that must be present for an act or omission to be negligent; (1) The defendant owed a duty of care towards the plaintiff; (2) The defendant breached the duty of care by an act or omission; (3) The plaintiff must suffer damage as a result - be it physical, emotional or financial. The court might decide that Freddy (the plaintiff) was owed a duty of care by Elvis (the defendant) if they find that what happened to Freddy was in the realm of reasonable forseeability - any harm that could be caused to a 'neighbour' by Elvis' actions that he could reasonably have expected to happen. The 'neighbour principle' was established in the case of Donoghue v. Stevenson (1932). Donoghue was bought a ginger beer by her friend from an ice-cream parlour. She discovered a partially decomposed snail inside the opaque bottle. She claimed that she suffered from gastro-enteritis and nervous shock as a result, and sued the manufacturer. She could not sue for breach of contract (the contract being that the manufacturer would provide the consumer with products that would not harm her) because her friend had purchased it for her, so she sued for negligence. Lord Atkinson, who was the judge at the trial, said the case hinged on the question, do the manufacturers owe the consumer, as wel l as the buyer (the parlour), a duty of care? Is the plaintiff the defendant's 'neighbour', to whom the plaintiff owed a duty of care? Lord Atkinson said that a neighbour is anyone that you might closely and directly affect by your actions. So it was established that the manufacturer did owe a duty of care to Mrs. Donoghue, in that it was up to them to make sure that snails did not get into their bottles of ginger beer, as it directly affected Mrs. Donoghue's well-being. From this legal precedent, I would say that Elvis harmed his neighbour, Freddy, negligently, because he did closely and directly affect his well-being by not taking into accoun...

The Persistence of Memory Essay Example | Topics and Well Written Essays - 500 words

The Persistence of Memory - Essay Example The painting is best known for its surrealistic elements and can appear to be irrational, unsettling, paradoxical or even nonsensical. But beneath the veneer of this confusion lies its aesthetic merit and conceptual integrity. In the Museum of Modern Art (MoMA) where it is currently displayed, it is placed alongside The Disintegration of Persistence of Memory, which was painted twenty years later and meant to be a revision of the earlier work. It is interesting to note that in the intervening period the Second World War happened, which significantly altered Dalis understanding of reality. Also, in the years between 1931 and 1954, Albert Einsteins General Theory of Relativity would become highly acclaimed. This had a profound effect on artists and intellectuals of the time, including Salvador Dali. In this context, it is instructive to study Dalis watches as a manifestation of such theoretical physics concepts as the time-space continuum, time-warp, etc. This internal transformation in the artists understanding of physical reality would manifest itself in his later works. Hence a comparative study of The Persistence of Memory and its revised version would not only give insights into the mind of the artist but also the evolving geo-political realities and scientific discoveries of the twentieth century. It is due to aforementioned special qualities of the work that I chose it for my 3D project. Moreover, I took it up as a challenge to replicate disfigured pocket watches shown in the painting. But this task is not easy due to certain reasons. For example, creating soft watches in 2D is relatively easier than in 3D, for it is easier for the 2D artist to suspend laws of physics in favor of the idea he projects. Further, it is not always feasible to replicate in 3D what was depicted in 2D. I took inspiration from the fact that Dali himself had overcome these challenges in

What are the factors that influence effective discharge from hospital Literature review

What are the factors that influence effective discharge from hospital of older people - Literature review Example The discussion aimed at analysing and investigating factors that influence effective discharge from hospital of older people. For this purpose, literature analysis pertaining to the research topic was conducted. After filtering more than 500 research papers of the period 2008-13; a total of 15-20 were selected with the criteria of focusing on the strategies related to the effective discharge of older people. Based on the results, it was found that effective discharge of older people depends on a number of internal and external factors. In this regard, system and healthcare environment, patients’’ knowledge, social factors, healthcare policies, effective communication, and planned policies play an important and decisive role. Additionally, it was found that hospitals need to focus more on understanding the needs and demands of older people and accordingly planning the assessment and discharge policies leading to mutual value. Finally, it was concluded that effective disc harge policies require proper planning, transparent assessment, and effective policies and communication for creating better results. Exclusion criteria were kept simple and precise and thus, articles, research papers, journals, and irrelevant academic books were excluded from the selection criteria. Articles accused of duplication and offering little understanding over the research topic were also not included. Additionally, studies conducted outside the UK and Western countries were also not included in the assessment and analysis process. Articles adding little value in terms of offering information on discharge policies of hospitals were excluded. Information through conferences and other proceedings were not used for the assessment process. 20 Stuen believed that effective discharge is a process used to decide the requirements of patients in terms of moving from one stage to another. In the healthcare industry, effective discharge of